How We Use Google Ads to Find More of the Jobs You Want
First, we focus your ads on searches directly tied to the work you want. Then we build ads and pages that set you apart from competitors and give those customers stronger reasons to choose you.
We can expand to other types of Google ads to reach more people showing interest in your services. We can also show new ads to people who visited your site or engaged with your content, addressing different concerns, needs, and wants. These ads can bring cheaper clicks, but we judge them by the jobs they produce.
We track which leads become sold jobs and use those results to improve your campaigns.
Where your ad money goes
Example path
-
Pay for searches tied to wanted jobs
mold cleaners in TampaWants a probest mold cleanersWants a product · Excluded -
Give them a reason to choose you
CompetitorAffordable Mold RemovalYour messageMold Removal With a Strict Containment Protocol -
Track sold jobs and improve
InquiryBookedSold job
Results show which searches, ads, and pages to keep, fix, or cut.
Why Google Ads Fail to Be Profitable
Many home-service owners have tried Google Ads and heard mostly from price shoppers and people who never booked. Three problems often cause it:
- Your ads sound like your competitors' ads. “Fast,” “affordable,” and “licensed and insured” give people no reason to choose you over them, so they compare on price.
- Google shows your ads for searches that it considers related to your keywords but aren't about hiring you, like someone looking for mold remediation training.
- Some searches look like buyers but aren't. Someone searching “mold remover” is often shopping for a spray, not a company to hire.
Google's matching has become broader and more automated, and it keeps changing. Google Ads can perform very well when set up with expertise. Because we judge campaigns by sold jobs, we check the searches behind your clicks, not just the click count.
Who your ads actually reached
Example only
- Went with a cheaper quote
mold cleaners in Tampa
Ready to hire, but every ad looked the same
- No job
mold remediation training
Looking for a course, not a company
- No job
mold remover
Shopping for a spray
- Booked
black mold removal company
Ready to hire
Give Customers a Reason to Choose You Before They Call
The right search gets your ad seen. But if it sounds like every competitor’s ad, why should the customer choose you?
We write your ad around what a specific customer group needs and worries about. Then we build a matching page that answers those concerns and shows how your service delivers what matters to them.
Customers see more than another company offering the same service. They see a company that understands their needs and gives them stronger reasons to choose it.
Sample message comparison
Same service. A stronger reason to choose.
Customer group
Homeowners worried about mold spreading during removal.
Typical Message
Mold Removal Services
Affordable Mold Removal Services
We provide affordable mold removal services with quality work and dependable service. Our experienced technicians can assess your mold problem and give you a free estimate. Find out how we can help.
Message Written for This Customer Group
Mold Removal Services
How We Stop Mold From Spreading During Removal
Our experienced technicians strictly follow the ANSI/IICRC S520 Standard, sealing off the work area and controlling airflow to prevent mold from spreading into the rest of your home. Request an estimate today.
How We Win Jobs Now While Building Relationships With Future Customers
We start with Google Search ads aimed at people looking to hire now. Once those campaigns are working well, we’ll recommend how to reach more customers who need your services but aren’t ready to decide.
Those customers need different messages, not the same “get an estimate” ad. We create ads and content that build a relationship, answer their concerns, show what sets you apart, and help them move toward a decision.
When they’re ready to hire, you’re the company they know and trust.
You decide when to expand and how much to invest.
The advertising progression
Win jobs now.
Build the next relationship.
Start here
Looking to hire now
Search ads reach people actively looking for your service.
Search adsInquiriesJobs
Expand once the first campaigns work
Build the relationship
Not ready to decide yet
Different ads and content answer the questions holding them back.
“What should I look for?”“How does it work?”
They get to know and trust your company before choosing.
Which Ads Bring You Jobs, Not Just Calls?
We track your ads, phone calls, and form submissions and connect them to your CRM records to see which ads bring in leads, which leads become jobs, and what those jobs sell for.
Those results show us where to divert more budget, what to improve, and what to stop spending on. We use them to improve your ads and pages and help Google find more paying customers.
That’s how you get more profitable jobs at a lower advertising cost per job.
Track. Improve. Repeat.
Your CRM
LeadJobRevenue
- Divert budget
- Improve ads and pages
- Stop waste
Questions About Google Ads
Can you work with our existing Google Ads account and campaigns?
Yes. We review your current campaigns, keep what’s working, and recommend changes where money is being wasted. We agree with you on the work before making changes.
If restructuring is needed, we create new campaigns in your Google Ads account, clearly labeled as ours and with each campaign’s purpose identified. We leave your existing campaigns intact. With your approval, we pause the relevant campaigns while testing the new ones.
Do you guarantee results?
We agree on the guarantee based on what you want us to do. Once we understand what you need us to accomplish, we can present the strongest guarantee we can offer for that work.
What do we pay Google, and what do we pay Amaze?
You pay Google for the advertising. Amaze’s fee covers the work we agree to perform. We explain the fee, payment terms, and applicable guarantee before you approve the work.
How soon can we judge whether the campaigns are working?
We judge campaigns by jobs and revenue, not just early clicks, form submissions, and calls. The time needed depends on your advertising budget, local demand, and how long customers take to hire. We’ll explain the expected timeline during your Growth Review.
What if Google Ads failed for us before?
We look at why your ads failed: the searches that triggered your ads, the message customers saw, the page they visited, and what happened after they contacted you.
That shows us what needs fixing and whether we can agree on a guarantee for the work you want us to do.