6:15 PM
How We Get Customers to Stop Scrolling and Choose You
Social media ads need a clear understanding of who your different customer types are and what matters to each. Vaguely defined customer groups and guesses about what they want greatly weaken your marketing.
Trying different customer groups and messages to see what sticks can miss profitable groups or reach them with the wrong message. This is why many agencies fail to perform.
We research your most valuable local customer groups and what matters to each. Then we create ads and videos that grab their attention, make them want to keep reading or watching, and give them stronger reasons to choose you over competitors.
Busy professionals
6:15 PM
Families with young children
Inquiries
Why the Right People Still Scroll Past Your Ads
Your ad must grab more attention than the content they came to enjoy.
Also, Facebook and Instagram treat your customer targeting settings as suggestions. Their AI now analyzes your ad’s content to decide who sees it.
Your ad must tell the AI who it’s for and grab those customers’ attention strongly enough to stop them scrolling. Otherwise, you’re paying to show your ads to people who keep scrolling.
Amaze combines the right campaign setup with messages built around what each group needs, wants, and worries about.
Your ad must do more than reach them. It must make them care.
The Content Determines
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Who should see it?
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Worth stopping for?
How We Find What Makes Your Customers Stop and Listen
Our own tools identify your most valuable local customer groups, then uncover the concerns, needs, and wants that make each group choose a company like yours.
The Local Customer Opportunity Report shows which groups to pursue. The Deep Customer Insight Report reveals what to say to each group, from the first attention-grabbing sentence to the proof they need before hiring.
We turn that research into ads, video scripts, and matching web pages that show customers you understand their situation and can deliver what they need.
Not one message for everyone. Stronger reasons for each group to choose you.
Which Platforms Are Worth Your Advertising Dollars?
We recommend where to start based on the jobs you want, the customers you need to reach, and your budget. Then we create ads that fit how people use each platform.
Each platform attracts different customer groups and reaches them in a different frame of mind. Your ads must account for those differences to get the most from your ad spend.
For service businesses, we use Facebook, Instagram, YouTube, TikTok, and Pinterest. We also use Google Display for follow-up ads across websites and apps.
During your Growth Review, we’ll explain which platforms we recommend for your business and why.
- YouTube
- TikTok
- Google Display
Which Social Ads Bring You Jobs, Not Just Views?
We track your ads, phone calls, and form submissions and connect them to your CRM records to see which ads bring in leads, which leads become jobs, and what those jobs sell for.
Those results show us where to divert more budget, what to improve, and what to stop spending on. We improve your ads, pages, and follow-up, and use the results to help the platforms find more paying customers.
That’s how we turn attention into more profitable jobs at a lower advertising cost per job.
| Ad | Platform | Cost | Revenue |
|---|---|---|---|
| Busy Professionals | $2,760 | $18,400 | |
| Busy Professionals | TikTok | $2,268 | $12,600 |
| Families with Young Children | YouTube | $2,580 | $21,500 |
Questions About Social Media Advertising
Can you work with our existing advertising accounts?
Yes. We review what’s already running, keep what’s working, and recommend changes where money is being wasted. We agree with you on the work before making changes.
Do we need a large following for these ads to work?
No. Paid ads reach people beyond your followers. We build campaigns around the local customers you want to reach, not the size of your following.
Will you help us create the videos and ads?
Yes. We research the customers, plan the ads, and write the scripts and marketing copy. When needed, we can arrange a local videographer or use natural-looking AI footage. We agree on the production work and costs with you first.
Do you guarantee results?
We agree on the guarantee based on the work you want us to do. When we create the ads and the web pages customers reach after clicking, we can stand behind the complete campaign.
If we provide research, plans, or marketing copy for someone else to build, we cannot guarantee the results of their implementation.
What do we pay the platforms, and what do we pay Amaze?
You pay the platforms for advertising. Amaze’s fee covers the work we agree to perform. We explain our fee, production costs, payment terms, and applicable guarantee before you approve the work.
How soon can we judge whether the ads are working?
We judge results by jobs and revenue, not just views, likes, or inquiries. The time needed depends on your budget, local demand, and how long customers take to hire. During your Growth Review, we’ll explain the expected timeline for your business.