A Marketing System That Turns More Leads Into the Jobs You Want—Like Referrals Do
We identify the local customer groups most likely to produce the work you want, quickly learn what makes them choose a company, then build your messages, offers, ads, and follow-up around what each group needs. This sets you apart from competitors and gives each group stronger reasons to choose you.
Amaze Gets Paid Only After Your Ads Bring In the Minimum Sales We Agree On for Each Dollar Spent on Ads.
Book Your Growth Review Prefer to talk? Call (704) 931-3334Why Your Marketing Keeps Attracting Price Shoppers
Your competitors advertise the same services, make the same familiar claims, and fight to collect the most reviews. The result:
- Everyone makes similar promises. Quality work, dependable service, experienced technicians, and free estimates all sound familiar.
- Customers see no clear reason to choose you. Even with strong reviews, you and your competitors still look similar on the jobs you want most.
Specific marketing messages signal superior service. When you clearly articulate a specific group’s concerns, needs, and wants, customers see that you understand them better than your competitors do. That gives them a reason to expect better service from you.
That’s how you turn price shoppers into customers who choose value over the lowest price.
Amaze creates custom messages for each customer group and uses them in your ads, pages, offers, and follow-up, giving each group stronger reasons to choose you.
Why Good Contractors Still Attract Price Shoppers
We Agree on the Minimum Return. Amaze Gets Paid After We Deliver.
We’ll agree on the minimum return your ads must bring in. We base it on how much you keep after costs, what your services sell for, and how long customers usually take to hire you.
You fund the advertising. You do not pay Amaze’s marketing fee until we deliver the agreed result.
Book Your Growth Review-
Determine Your Minimum Return
Based on your margins, service value, and sales cycle.
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Fund the Advertising
Your advertising budget remains separate from Amaze’s fee.
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Pay Amaze After the Result
Our marketing fee becomes payable after we deliver the agreed minimum.
How This Marketing System Builds Trust Before the First Call—As Much as a Referral or More
Getting customers to reach their own conclusion that you’re the right company to hire—based on their own observations—is more powerful than a referral.
To lead them to that conclusion, your marketing and educational content must:
- Grab the right customers’ attention and create enough interest to keep them reading or watching.
- Articulate your customers’ concerns, needs, and wants clearly
- Set you apart from your competitors by showing that you resolve their concerns, deliver what they need, and provide a better service experience.
- Reinforce your promises with proof that matters to your customers, and repeat the same message across every ad, page, offer, and follow-up.
That is how customers begin trusting and preferring your company before the first call.
Can Marketing Build More Trust Than a Referral?
How We Find the Local Customers Who Lead to Better Jobs
Amaze has developed its own research tools to identify the most profitable customer groups in your local service area for each service you want to grow.
The Local Customer Opportunity research tool uncovers more than 40 insights about each group, including their concerns, fears, motivations, beliefs, needs, wants, and the proof they need before choosing one company over another.
The Deep Customer Insight research tool goes further, uncovering more than 150 insights about the group we choose to focus on. We use what we learn from both tools to create more compelling ads, web pages, offers, follow-up, and educational content for each customer group.
Research that once required large budgets and long timelines can now be completed quickly and affordably.
Book Your Growth Review
Track Your Marketing Costs, Revenue per Job, and Profit on One Simple Screen
We track your cost per lead, which leads turn into jobs, how much revenue each ad generates, your cost per job, and what you’re left with after the job is done.
With your labor, material, marketing, and other job costs included, the same screen shows the profit from each project and across your business.
Clear Answers at a Glance, Without Sorting Through Complicated Marketing Reports.
- Marketing Costs
- $4,850
- Ad Cost per Lead
- $48
- Leads
- 101
- Sold Jobs
- 38
- Lead-to-Job Rate
- 37.6%
- Job Revenue
- $152,000
- Ad Cost per Job
- $128
- Profit After Job & Ad Costs
- $45,600
| Source | Leads | Sold Jobs | Close Rate | Revenue |
|---|---|---|---|---|
| Google Ads | 58 | 22 | 37.9% | $68,000 |
| Facebook Ads | 43 | 16 | 37.2% | $84,000 |
| Total | 101 | 38 | 37.6% | $152,000 |
| Project | Revenue | Labor | Materials | Marketing | Other Costs | Profit |
|---|---|---|---|---|---|---|
| Project 101 | $6,800 | $2,200 | $1,600 | $128 | $450 | $2,422 |
| Project 102 | $5,400 | $1,800 | $1,200 | $128 | $320 | $1,952 |
| Project 103 | $8,750 | $3,100 | $2,400 | $128 | $580 | $2,542 |
| All 38 Jobs | $152,000 | $45,600 | $38,000 | $4,850 | $17,950 | $45,600 |
Stop Renting Leads. Own the System That Brings You Better Jobs.
This Marketing System is built around your customers and your business. You own the campaigns, web pages, marketing messages, email and text follow-up, and approved video assets we create for you.
Instead of paying for access to shared leads or marketing that disappears when the agency relationship ends, you build a system your company can keep using.
Book Your Growth ReviewThe Pay-After-Results Offer Is Not for Every Business
We put our pay behind your results, so we first make sure your costs, sales, and ability to do the work give the campaign a real chance to succeed.
To qualify, you must have:
- Profitable services to promote
- Enough local demand
- Staff ready to respond to new leads within minutes
- Capacity to perform the extra work
- Enough advertising budget to test properly
- Results we can track. We can help set up the tracking if needed.
If your business qualifies, we agree on the minimum return before any work begins.
See If Your Business QualifiesShould You Increase Your Ad Budget or Fix Your Marketing First?
Questions About the Pre-Sell Marketing System
1. Can Amaze work with our existing website, CRM, and advertising accounts?
Yes. We integrate with most CRM systems and use your existing advertising accounts.
During testing, we create dedicated landing pages, which are web pages people reach after clicking one of your ads. We host these pages on our servers so we can make rapid improvements without disrupting your website. You approve every page before it goes live.
We will usually create new ads within your accounts so we can test and improve them without interfering with campaigns that are already running.
If your website is limiting results, we can make approved changes ourselves or work with your programmer.
2. What parts of the marketing system will our company own?
Amaze owns the new marketing system during the testing period.
Once the system delivers the agreed result and Amaze receives the agreed fee, your company owns the ads, landing pages, marketing messages, email and text follow-up, and approved creative assets developed for your business.
Your company always retains ownership of its customer data, business information, branding, and its own processes. Amaze retains ownership of its research tools, methods, reusable technology, and systems used to produce the work.
3. How long does the system take to start producing measurable results?
New leads can begin arriving the same day the ads launch. Some campaigns take several days to begin producing consistent activity.
The time required to measure the agreed return depends on the advertising platform, budget, local demand, service being promoted, and the length of your sales cycle.
We will explain the expected timeline during your Growth Review.
4. How do you determine which jobs and revenue came from the marketing?
Before launching, we establish what your current advertising and unpaid traffic sources are already producing.
We then connect the advertising platforms, landing pages, call-tracking numbers, forms, and CRM. This allows us to see which ads produced calls and form submissions and which of those leads became paying jobs.
We also send completed sales information back to the ad services when possible. This helps them find more people likely to hire you, rather than just more people who fill out a form.
Effective advertising can also lead more people to search for your business by name, go straight to your website, or visit without clicking a paid ad. We track those sources to see how the number of calls and online requests changes after the campaigns start.
5. What happens if Amaze does not reach the agreed minimum return?
If we do not deliver the agreed result, you owe Amaze no marketing fee.
Amaze continues to own the test system and the landing pages created during the test. We remove your logo, company-specific content, images, customer data, and other materials belonging to your business.
6. How is the minimum return determined?
We look at your profit margins, what your jobs usually sell for, how long customers take to hire you, local advertising costs, competition, expected cost per lead, and other factors that affect campaign results.
Together, we agree on the minimum return your advertising must produce before any work begins. We may also establish target costs for each lead and sold job to help us manage the campaign toward that return.
7. What do we pay before the agreed result is reached?
You pay for the advertising and the call-tracking numbers used by the campaign.
You do not pay Amaze’s marketing fee until your ads bring in the minimum sales we agree on for each dollar spent on ads.
8. Who pays for the advertising?
You fund the advertising directly through your own advertising accounts. This gives you complete visibility into how much is being spent.
9. How quickly does our staff need to respond to new leads?
As quickly as possible, ideally within five minutes.
Research on web-generated leads found that the odds of contacting and qualifying a lead fall sharply between five and 30 minutes. Our experience also shows that responding within the first few minutes can make a noticeable difference.
During your Growth Review, we can help you determine how quickly your current staff can respond and whether follow-up automation is needed.
10. What if we have already paid another agency and the marketing failed?
That experience is exactly why our pay is tied to an agreed result.
We first examine what the previous marketing did, where it underperformed, and whether the problem involved the targeting, message, offer, pages, follow-up, tracking, or sales process.
If we accept the project, we build a new system around your customers and business economics, and Amaze’s marketing fee remains at risk until we deliver the agreed result.
11. Does Amaze sell leads?
No. We build a marketing system for your business.
The leads are generated through campaigns, landing pages, and follow-up created for your company. Once the agreed result is delivered and Amaze’s fee is paid, your company owns the marketing system built for your business.